YourWire wanted to stand out from local competition, But still needed to be able to communicate to homeowners with trust and reliability.

The idea was to keep it simple, A primary logo and supporting secondary logos / Icons and brand assets. A bold colour selection to communicate electrical with a host of versions in electrical colour schemes.

The outcome came down to the bare bones of electrical appliances, The plug. The "YW" within is actual electrical connections following the letterforms. A black, Yellow and grey colour scheme was picked to keep it obvious to the local area and customers that the brand is focused on which includes residential and commercial. The brand followed suite with a host of brand assets and icons to be used to enforce the brand throughout print and digital media, specifically marketing without needing to use the logo directly.