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This specific part in my Portfolio reflects my previous experience as an in-house designer for one the UK's biggest E-Liquid brands. Directing and coordinating brands, marketing and a whole host of creative ventures which allowed me to have freedom in how these brands are percieved and to which market. Audiences played a big role in how the brand was designed depending on destination, with some brands having "bespoke" versions of popular products re-designed to fit culture and diversity of each destination.

2019-2024

Vape Distillery

Services

Brand Design
Brand System
Illustration
Character Design
Marketing Design
POS & Print
Packaging & Label Design
Wayfinding
Merchandising

SUB-BRANDS

Vape Distillery had a handful of Sub-Brands, All internally different audiences, for the same product with new updated and very different flavour profiles, each to suit the brand and it's target audience.

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