The client had some specific ideas and tones in which I was to create a logo and simplistic brand guide from. limited font choices, a strict colour palette, and a particular style for the dog symbol. These constraints challenged me to push deeper into innovation.

I crafted an original monogram design for "LBK," weaving the letters together with clean, sharp lines that gave the logo strength and sophistication. To elevate the look, I incorporated intricate detailing within the monogram, subtle enough to stay sleek, but complex enough to add depth and a sense of craftsmanship. Every curve and edge was carefully considered to embody the bold spirit of the kennel’s brand.

The final result was a logo that felt custom-built and unmistakably premium, capturing the legend behind Legends Bully Kennels while respecting the creative limits set at the start.