KB Plastering is a self employed plasterer, looking to make a name for himself in the local area, Full of generic logos which get lost in a see of a saturated market. The idea was to create a micro brand which could keep consistent throughout marketing, branding and day to day life of a plasterer. So we created a brand with bold colours, highlighting urgency and professionalism. A logo that focuses on the speed and quality of the job at hand, focusing on the movement of a plasterer with the swoop. we still needed to make it obvious in the logomark so we added a quick trowel at the end of the swoop so that it was obvious to passers by what the business was.