A Caribbean inspired street food restaurant with the potential to franchise. Keeping respect to the Caribbean cultures,

without visuals of negative appropriation.

Being inspired by Caribbean and Jamaican culture, I infused heart and sole into the project visuals. Using Yellow, Green and Black to hint at the brands inspiration and "roots". A custom made typeface, which gave a feel of "hand made" and crafty, with the ability to adapt and change the fonts to suit it's communication through marketing materials, fitting well with the hand illustrated symbols which pepper the branding as a consistent visual and notification for the user that this is the Jerk 'N' Jam brand without using specific logos and obvious visuals, instead using colour, symbols and typography to communicate it's ethics.