Through extensive research and data gathering, Use Graphic design as a source to create a more engaging, immersive and personalised cinema experience which challenges current and trending film viewing norms (Streaming platforms alike)

Create a cinema which the physical experience takes a new perspective into the norms of Cinema and the viewing experience. Creating a cinema in which the customer controls space, time and overall experience. Making this a more personalised experience brings the ideology of viewing at home to the cinema as an activity to bring back into the younger generations whilst also considering the needs of the general audience and cinema-goers. Signage and wayfinding make the experience fun, dramatic branding to further strengthen the cinema brand and experience which challenges streaming norms.